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Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It This Afternoon), What Can You..
We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of..Read More →
Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are..Read More →
The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to gr..Read More →
Subscribe on iTunesGoogle PlayRSS Feed In this episode – recorded exactly one week later than Episode 218, we promise – Scott is still in pain and Alison was a..Read More →
DELEGATES to China's highest-profile annual gathering of the global elite had been promised something big. Amid the country's mounting trade tensions with Amer..Read More →
WHEN the occupants of "Snowpanda House" in Ahtari zoo, Finland, were first allowed to play in the open air in mid-February, they bounded out and rolled in the ..Read More →
Over the last year, we've been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more ti..Read More →
How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we've made it easier to answer questio..Read More →
In this month's podcast, Martin Luther King biographer Sylvie Laurent discusses how Dr King's memory has been hijacked by mainstream US interests and turned in..Read More →
The lessons of history? Who needs them? Certainly not Washington's present cast of characters, a crew in flight from history, the past, or knowledge of more or..Read More →
Amid the intense coverage of Russian cyber-maneuvering and North Korean missile threats, another kind of great-power rivalry has been playing out quietly in th..Read More →
I'm in Seattle for the next few days. I've built this trip around Techstars Seattle Demo, a bunch of time at PSL, and a Moz board meeting. Oh – and time with s..Read More →
While I've been writing my entire adult life, I started writing consistently on May 4, 2004, when I began this blog with my first post To Blog or Not to Blog. ..Read More →
I loved this quote by Tristin Harris in the New York Magazine article The Internet Apologizes … "We cannot afford the advertising business model. The price of ..Read More →
Osservatorio Balcani e Caucaso Transeuropa, Trento – Recent legislation in the United States has restricted the country's so-called "net neutrality", allowing ..Read More →
SCIENCE fiction is filled with visions of galactic empires. How people would spread from star system to star system, and communicate with each other in ways th..Read More →
The seats of memory TWO papers with starkly contradictory conclusions, published three weeks apart, have reignited debate about whether adult human brains can ..Read More →
This specimen (viewed in the picture from four angles) is the middle phalanx of a human middle finger. It was collected from the Nefud desert of Saudi Arabia b..Read More →
THE X Prize foundation, based near Los Angeles, exists to encourage particular innovations that might be useful but from which conventional financial backers a..Read More →
RAFAEL is about to finish his degree at Havana University, but his mind is elsewhere. The finance and economics he is learning are "what they use here in Cuba"..Read More →
VILA JOANINHA, on the edge of Diadema, a suburb of São Paulo, is the kind of gritty neighbourhood that voted for the Workers' Party (PT) of Luiz Inácio Lula da..Read More →
Mixed messages MARIANGELA's eyes fill with tears as she talks about her parents in Venezuela. A pre-school teacher, she arrived in Chile three months ago with ..Read More →
No con-do THE smell of incense fills the narrow stairway of the Yue-Shan Society building, a social club for people with roots in Panyu, part of Guangzhou, a c..Read More →
On the eve of my moving to Silicon Valley at the peak of the last bubble, I was playing Trivial Pursuit with my family. The question in Science and Technology ..Read More →
When I first heard about DogVacay, it struck me as one of those "Airbnb of X" or "Uber of X" derivatives that swept through startup-dom over the last few years..Read More →
If poets are the unacknowledged legislators of the world, then the Congressional hearing is unacknowledged theater. It's performance above policy, Kabuki with ..Read More →
One of my favorite interviews we've done was with Yahoo! Co-Founder Jerry Yang. Not just because of what he's done, but because of the time we did it. There ar..Read More →
Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so t..Read More →
Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the "next" button at the bottom of mobile search results pa..Read More →
While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can ..Read More →
You've all heard the postulations. Voice search is the new organic search. Voice search will be the death of SEO. Voice search will seize your house, your asse..Read More →
